Top 10 Performance Marketing Agencies In India for 2024 [Updated Reviews]

Performance marketing is a results-oriented approach that aims to generate measurable outcomes by leveraging data analytics, technology, and targeted strategies.

A performance marketing agency uses data-driven insights to help boost your revenue — it’s just a matter of finding the right team. Here is a curated list of the best of the best, vetted and reviewed by our team of editors. Performance marketing is all about data insights. Budgets only see withdrawals once a brand sees results, which means partnering with a qualified agency helps you hedge your bet to reduce risks and optimize revenue.

In today's almost competitive business landscape, companies are constantly seeking innovative ways to enhance marketing efforts and drive measurable results. This is where a performance marketing agency plays a vital role. Performance marketing is a data-driven approach that focuses on maximizing returns on marketing investments by tracking and optimizing key performance indicators (KPIs). Here we will explore the concept of performance marketing, how a performance marketing agency can help businesses achieve their goals and what are the top performance marketing agencies in India. We have created this unique list of the top performance marketing agencies in India. The following 10 agencies understand performance marketing goals and can help clients target and acquire the right audience in the most efficient way possible. We hope it is helpful in your search for the best partner agency.

Performance Marketing India is the trusted performance marketing agency in India with 10+ years of experience to optimize your digital marketing campaigns. Performance Marketing India is India's largest performance marketing agency. They provide a range of digital marketing services including Digital Branding and Programmatic, Paid Media, Organic Content and SEO, eCommerce and Analytics. They are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups.

Performance Marketing India is the Original Performance Marketing Agency that offers services like Performance for D2c & E-commerce, Performance for Mobile Apps, Performance for Marketplace, Performance for B2B, Performance for Retail, Performance for Social Commerce.

Contact Details:
Phone: +91 8805888859
Address: Office No. 502, Amar Business Park, Baner, Pune, Maharashtra 411045
Email: info@performancemarketingindia.com

Digidarts is the best performance marketing agency in India with its headquarter in Gurgaon that offers performance driven 360° digital marketing services.

With 7 years of experience in the realm of Performance Marketing, Growth Hacking, Media Buying, Search Engine Optimization, App Store Optimization, Digital Branding, Web Analysis, Pay-Per-Click Ads, Website Development, Affiliate Marketing, and other services, Digidarts possess an in-depth and nuanced understanding of multifarious industries, along with their products and services. Armed with hawk-like determination and a team of immensely proficient individuals, Digidarts helps you chart out an efficient and empowering digital plan to maximize your brand repute and online presence in powerful and unprecedented ways.

Contact Details:
Phone: +91 8929447313
Address: 436 (4th floor, Phase-4, Phase IV, Udyog Vihar, Sector 18, Gurugram, India, Haryana
Email: gameon@digidarts.com

Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s. Today, Performance Marketing has moved from a specialty service to the strategic center for brands. Performics buys media, creates content and optimizes brand experiences to business outcomes, across the entire consumer decision journey. Performics is the original performance marketing agency, generating direct, measurable revenue for our clients.

As the original performance marketing agency, Performics converts consumer intent into revenue for the world's most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, owned and earned media.

Contact Details:
Phone: +1 312 739 0222
Address: 16th Floor, Tower A Urmi Estate Ganpatrao Kadam Marg Lower Parel (West) Mumbai, 400013 Indiabr>Email: marketing@performics.com

Sqroot is a full-service Performance Marketing Agency in Mumbai, India. They provide Internet Marketing Service-related solutions. Sqroot is a Creative & Digital Growth agency that focuses on the entire User Journey i.e. Awareness to Consideration to Decision.

Sqroot is the Original Performance Marketing Agency that offers the Best Performance Marketing Service for their Clients. Sqroot is a performance marketing agency that specializes in all major marketing channels. Their approach is tailored to the specific requirements of each client, and they assist them in identifying and prioritizing the areas that are most likely to yield optimal outcomes. Sqroot considers marketing to be a scientific discipline and thus employs the most effective techniques to drive business growth.

Contact Details:
Phone: +91 9321933916
Address: Sqroot Media Private Limited 2B/21 & 2B/75, Paragon Plaza, Phoenix Market City, Lal Bahadur Shastri Rd, Kurla West, Mumbai, Maharashtra, 400070, India
Email:talk@sqroot.in

Founded in 2012, Social Beat is a digital growth partner, enabling brands rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Performance Marketing with a Data-Driven Approach Social Beat is a Google Premier Partner, Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & Linkedin.

They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups including boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation through a combination of creativity and performance.

If you're looking for a performance marketing agency that can help you grow your online presence and generate leads and sales, Social Beat is a great option.

Contact Details:
Phone: +91 9819127790
Address: Social Beat, Kamala Mills Compound, D Wing, 16th floor, Mumbai, India, Maharashtra
Email: kunal.parikh@socialbeat.in

Blusteak is a leading performance marketing agency in India with extra ordinary results in hand. Blusteak is one of top performance marketing companies in India specialises in marketing campaigns tied to specific results. Blusteak tests and tweaks to target the paying audience. They assign measurable metrics to measure the success of their campaigns and make data-based decisions.

As a performance marketing agency in India, Blusteak Media understands your business and your target market deeply before planning a campaign. The agency takes the initiative to comprehend the driving force behind your business and implements strategies to produce desirable outcomes. As a full-service digital marketing agency, GoTo Marketers specializes in all major digital channels, encompassing lead generation, PPC, Search Engine Optimization, and social media.

Contact Details:
Phone: +91 7594910232
Address: DD Diamond Valley Rd, near Marthoma Public School, Edachira, Kakkanad, Kerala 682030
Email: contact@blusteak.com

Forward-thinking growth marketing agency, delivering world-class digital services to help brands connect to today's modern consumer.

Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.

M&C Saatchi Performance is a global digital media agency in Bangalore that connects brands to people, across all digital channels. They plan and buy media across a variety of channels, leveraging on the reach of search & social, programmatic, influencer marketing, streaming platforms, commerce media and more to drive user acquisition.

Contact Details:
Address: Prestige Cube 26, Laskar, Hosur Road, Karnataka, Bengaluru, 560029, India
Email: apac@mcsaatchiperformance.com

8. IKF

IKF has been one of the leading performance marketing in India since 2000, with 20+ years of experience and over 850 clients. IKF has an extremely skilled & devoted digital marketing team that gives its best into making the campaigns and initiatives of their clients successful.

IKF is a performance marketing agency that helps businesses grow their online presence and generate leads and sales. They offer a wide range of services, including: Search engine optimization (SEO), Pay-per-click advertising, Social media marketing, Content marketing. IKF has worked with numerous national and international brands to maximise their online advertising budget through impactful strategies. As a top performance marketing company in based in Pune, they identify paid marketing opportunities across search engines and devise profitable activities that would bring the best possible return on your investment.

Contact Details:
Phone: +91 88888 66110
Address: 6th Floor, International Business Bay (IBB) Opp Kumar Pacific Mall, Shankar Sheth Rd, Guru Nanak Nagar, Pune – 411042, Maharashtra, India
Email: enquiry@ikf.co.in

Social Panga is a performance marketing agency in Bangalore, India. The agency specializes in helping small-to-large businesses grow their online presence and generate leads and sales. Also they provide a wide range of performance marketing services, including search engine optimization (SEO), Digital marketing, pay-per-click (PPC) advertising, social media marketing, and content marketing. The agency's team of experts works with clients to develop custom marketing plans that meet their specific needs and goals.

Social Panga is a full-funnel performance marketing agency in India with a special focus on media buying, ad creation, and omnichannel strategies. Considering 38% of marketers describe a cohesive performance across all channels as a top challenge, Social Panga’s holistic, cross-channel approach is appealing.

Contact Details:
Phone: +91 9986068516
Address: No. 9, 100 ft. Road, 17th A Main Road, 2nd & 3rd Floor, above Nature’s Basket, 5th Block, Koramangala, Bengaluru, Karnataka 560095, India
Email: hello@socialpanga.com

BrandStory is a performance-driven agency that prioritizes its clients’ profitability. The agency specializes in comprehending the millennial generation and assists clients in effectively engaging with this specific target demographic. BrandStory employs performance marketing techniques and harnesses data to optimize client ROI by enhancing targeted digital marketing campaigns and ad spending.

BrandStory offers a distinct approach to performance marketing by harnessing in-depth media expertise in both traditional and digital domains. The agency forges long-standing relationships with its clients and adopts a comprehensive approach to media campaigns, strategy, and solutions.

Contact Details:
Phone: +91 9008504821
Address: No 5, 3rd Floor,1st Cross, Krishna Reddy Colony, Domlur Layout, Bangalore, Karnataka-560071
Email: info@brandstory.in

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FAQ – Frequently Asked Questions

What is performance marketing?

Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content. Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.

Performance marketing is a type of online advertising that can be measured and evaluated in real-time, and affiliates or partners are paid based on performance. Performance Marketing is a digital marketing strategy that is becoming more critical year over year.

What are performance marketing agencies?

A performance marketing agency uses data-driven insights to help boost your revenue — it's just a matter of finding the right team. Here is a curated list of the best of the best, vetted and reviewed by our team of editors. A combination of paid advertising and brand marketing, performance marketing refers to advertising programs in which affiliates and marketing companies are only paid when a desired action is completed, such as a completed lead, sale, booking or download.

How does performance marketing help your business?

We’ve shared the highest-rated performance marketing agencies, but why exactly should you partner with one? You may have a solid affiliate network with dozens of publishers promoting your brand. You might even have an entire marketing team dedicated to translating thousands of data figures into strategic advice. But paying after results and collecting data doesn’t automatically mean your campaigns are bulletproof.

Ask yourself:

  • How quickly do you respond to dips in revenue?
  • Which affiliates and campaigns bring you the most traffic and conversions? 
  • Which ones bring you the least
  • How are you engaging your highest-performing partners?
  • Which digital channels perform the best and worst?

Performance marketing campaigns give you the ability to measure everything from brand awareness to conversion rate down to a single ad. As advertising becomes more transparent, advertisers are looking beyond branding to build marketing strategies with proven ROI.

How Can a Performance Marketing Agency Help?

A performance marketing agency in India specializes in data-driven marketing offers performance marketing services. One of top digital marketing company in India. Here are some ways in which a performance marketing agency can assist your businesses:

1. Strategic Planning and Campaign Development. 2. Targeted Advertising and Media Buying. 3. Creative and Ad Copy Development. 4. Landing Page Optimization. 5. Data Analytics and Performance Tracking. 6. Continuous Optimization and A/B Testing. 7. Conversion Rate Optimization (CRO). 8. Remarketing and Retargeting. 9. ROI Analysis and Reporting. 10. Stay Updated with Industry Trends.

There are multiple ways an agency that deals in performance marketing in India can help you. One of them is by boosting brand awareness. It helps you reach wider and newer audiences while sending traffic to your website and social media pages with customised strategies.

Which channels work best for performance marketing?

The best performance marketing agencies in India create ads and collaborate with influencers on channels like search engines, social media, videos, blog posts and connected TV advertising. Your agency will pay the ad platform on the basis of the performance. It is decided by some key metrics which are, the number of clicks, shares, sales, and impressions.

Is SEO a part of performance marketing?

SEO or search engine optimization does contribute to performance marketing in many ways but it is not a part of it. There are many performance marketing agencies in India that provide SEO services too. It is rather a process of exposing good content on different platforms to gain a high position on SERPs on organic search.

Is SEO a part of performance marketing?

SEO or search engine optimization does contribute to performance marketing in many ways but it is not a part of it. There are many performance marketing agencies in India that provide SEO services too. It is rather a process of exposing good content on different platforms to gain a high position on SERPs on organic search.

How to Choose a Performance Marketing Agency?

Choosing the right performance marketing agency is pivotal for businesses looking to maximize their online presence and drive measurable results. To make an informed choice:

  1. Start by thoroughly assessing your specific needs and objectives.

  2. Determine whether you require services like search engine optimization, pay-per-click advertising, social media marketing, or a combination.

  3. Evaluate the agency's track record and experience in your industry.

  4. Look for agencies with a proven history of delivering results and client success stories.

  5. Consider their approach to data and analytics — performance marketing relies heavily on precise measurement and analysis, so ensure the agency is well-versed in these areas. Additionally, examine their communication style and transparency. A good agency should provide regular updates, reports, and insights to inform you about campaign progress.

  6. Finally, pay attention to the importance of a collaborative working relationship. Choose an agency that values your input and aligns with your company's culture and values.

By carefully considering these factors, you can select a performance marketing agency that meets your immediate needs and becomes a long-term partner in your business's growth and success.