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Leading Performance Marketing Agency India

Performance Marketing India buys media, creates content and optimizes brand experiences to business outcomes, across the entire consumer decision journey.

Performance Marketing India is the best performance marketing agency in India with its headquarter in Pune that offers performance driven 360° digital marketing services. Performance Marketing India is a leading performance marketing agency in India with extra ordinary results in hand. We offer the Best Performance Marketing Service for our Clients.

We’re a performance marketing agency in India. We are the best performance marketing agency in India to optimize your digital marketing campaign performance. Trusted by 300+ clients. We create innovative digital media strategies to help brands reach and engage their audiences across all digital channels. The result oriented nature of performance marketing make it the perfect tool to track the effectiveness of your efforts and to allocate resources based on data.

We plan and buy media across a variety of channels, leveraging on the reach of search & social, programmatic, influencer marketing, streaming platforms, commerce media and more to drive user acquisition.

Set your business up for success online with performance based marketing services that are designed to kick your revenue goals out of the park.

We are a full-service digital advertising company that provides a range of performance marketing services to our clients. We have designed these services in such a way that they offer the customer a comprehensive advertisement solution for their products which can be easily measured for its effectiveness. In today’s world where the entire business sector has migrated to the Internet-based platform, we provide our clients with effective marketing strategies to make sure that their products or services get proper visibility in the market. With proper visibility comes increased traffic to the website which then leads to improved sale figures. This is the reason why our clients put faith in the capabilities of our marketing experts to make sure that their brand name is recognized by their targeted audience.

Our company provides a range of digital marketing solutions for the varied needs of our clients and among these, some are becoming more popular with our customers. One such service is the pay per performance marketing. The reason for its popularity is that it allows our clients to evaluate the effectiveness of our advertisement campaign accurately. The payment option in this type of marketing strategy is variable rather than a flat amount that traditional marketing company charges. Here we charge advertisement costs only when there is a new lead generated or a query is posed to the company website as a result of the marketing campaign. This result-based payment option has made it so popular among our customers. It gives them the confidence that they are paying only for that service that is directly helping their business to grow.

Thanks to the increased use of mobile phones in accessing the internet, our company also provides mobile performance marketing services to companies. In this type of marketing, we target those people who are likely to be interested in the product that our client is selling. The whole experience of this campaign is to make sure that the viewer gets a clear view of the product and the positives of the products on his small mobile screen itself. Additionally, our company also provides PPC advertisement in Google & Facebook, Performance media buying, Affiliate marketing, and Direct commerce. We follow all these trails to make sure that the message that our client wants to send reaches the right people.

  • Increase brand awareness
  • Increase Traffic
  • Increase sales
  • Conversion Optimization

Fueling Your Success through Performance Marketing Services

Drive Profitable Sales with Google Search, Display, and YouTube Ads at Scale, Fast.

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Performance Marketing Services: Drive More Revenue

Digital Marketing

Digital Marketing Services

Performance Marketing Agency

Best Performance Marketing Company in India

We are a top performance marketing agency in India. The defining quality of Performance Marketing India is that we put forth a data-driven thought process to achieve maximum reach and visibility online. Our team of paid media experts provides PPC advertising services, and we are meticulous at data analysis, conducting performance marketing campaigns that drive business growth and high-quality leads.

Boost Your Brand with Performance Marketing India's Top Performance Marketing Services in India. Our services go beyond simply managing your performance marketing campaigns. Expert PPC, SEO, Social Media & Display Solutions. Contact Us Today!

Performance Marketing Services Agency In India

Adopting a cross channel and tech agnostic approach is essential to stay ahead of the pack in this competitive marketplace. Our performance marketing services help businesses to build a loyal online audience base, maintain transparency, and deliver relevant results. We specialize in delivering results so that brands can report real results and take credit for the traffic and sales they drive.

    A cohesive digital strategy helps businesses to create a clear path to strategic goals, improve business performance, and determine benchmarks to hit. By providing a comprehensive digital marketing approach, we create an effective digital strategy for businesses so that they can reach their goals. We ensure that the strategy should be a compilation of different tactics served at the right time to the right audience.
    An effective lead generation process assures high conversion rates and helps to find the right customers for your business. We use a lot of different methods and strategies to provide good quality lead generation to the businesses. Our cost-effective lead generation process bridges the gap between brand KPIs and effective results.
    An effective Paid Media campaign relies on accurate targeting, message delivery via creative assets, and efficient management. From Google Ad campaigns to programmatic buying schedules, we guide your online advertising choices. We do a detailed analysis of your business and target audience to tell where your ad will be most effective, and you can reach customers from every angle.
    Our SEO services help brands to increase their visibility within the algorithms and bring high-quality and targeted traffic to the website. We ensure that businesses can leverage the power to be on the first page by bringing targeted traffic to their websites.
    Social media is becoming the most impactful platform to promote business. We understand proper optimization on social networks and create search engine marketing campaigns to bring potential leads, drive branding & engagement helping, and generate high ROI for your business.
    Display advertising help brands to reach out to a technologically savvy audience of various interests. Our display advertising services allow you to reach your target audience more accurately and, in a more cost-effective way. Our main strategic steps for display advertising services include Search Behaviour Analysis, Contextual Targeting, Direct Placement, Site Targeting, Topic-based advertising, etc.

Our performance marketing services provide a tangible impact on your business by understanding what’s important for your business. We have a team of certified professionals in disciplines such as Marketing Strategy, Digital Marketing, Lead Generation, Revenue Generation, etc who create innovative programs to help businesses achieve their objective. By using the best practices and methodologies, we help businesses to increase their brand awareness, offline sales, site visitation, and conversion rates.

What is Performance Marketing?

A combination of paid advertising and brand marketing, performance marketing refers to advertising programs in which affiliates and marketing companies are only paid when a desired action is completed, such as a completed lead, sale, booking or download.

Performance marketing campaigns give you the ability to measure everything from brand awareness to conversion rate down to a single ad.

Performance marketing is a type of online marketing where an advertiser pays an affiliate for performance-based results.

Types of performance marketing channels

Performance marketing is a general term to describe an umbrella of different marketing channels. Marketing channels are tools that allow you to connect with your target audience, and marketing companies often use a combination of these different channels, depending on the business they're promoting.

  • Social media
  • Display ads
  • Content marketing
  • Native advertising
  • Search engine marketing
  • Affiliate marketing/sponsored content

How Does Performance Marketing Work?

Performance marketing consists of four groups: retailers or merchants; affiliates or publishers; affiliate networks and third-party tracking platforms; and affiliate managers or OPMs (outsourced program management).

How Can a Performance Marketing Agency Help?

A performance marketing agency specializes in developing and executing data-driven marketing strategies to achieve maximum results. Here are some ways in which a performance marketing agency can assist your businesses:

1. Strategic Planning and Campaign Development.

2. Targeted Advertising and Media Buying.

3. Creative and Ad Copy Development.

4. Landing Page Optimization.

5. Data Analytics and Performance Tracking.

6. Continuous Optimization and A/B Testing.

7. Conversion Rate Optimization (CRO).

8. Remarketing and Retargeting.

9. ROI Analysis and Reporting.

10. Stay Updated with Industry Trends.

Performance Marketing Services India

Performance Media Services

Performance Media is our approach to media planning and buying, rooted in our single-minded mission to convert consumer intent into revenue for our clients.

Performance Media Planning, Buying & Optimization

We combine attribute-based audience definitions with intent-based definitions to create high propensity audiences and cross-channel experiences (search, social, display, commerce) aligned to intent. We construct unique People IDs by stitching together data sources (client CRM, third-party) for better experiences.

Direct Commerce Marketplaces

We help brands holistically manage advertising efforts and operational needs, including the supply chain, product feed, product/content merchandising and sales components of commerce engines. Our comprehensive solution also features Consultative Services, Shopper Marketing and Voice Benchmarking.

Affiliate Program Management

Performance Marketing India manages all aspects of our clients’ Affiliate Marketing programs, including partner and program development, media optimization, channel alignment and campaign management. We believe in a diversified publisher mix – beyond just coupon and deal groups – unbiased program management, customization of networks/campaigns, visibility and transparency. Our team is well versed in the affiliate technology landscape and can support you through self-service tools or as an expert overseeing managed service relationships, as well as in selecting technology. Our affiliate team uses advanced analytics to unveil deep insights like each affiliate’s business contribution, and we manage affiliate as an integrated channel alongside search, social, display and content initiatives, including fluidly moving budgets between channels and across campaigns.

Mass Acquisition Media Services

We’re leveraging the latest advancements in targeting and activation to maximize consumer engagement and message resonance across Performance Video (DRTV, OLV, Connected and Advanced TV), Performance Audio (National and Local Radio), Shared Mail, DR Print and Out-of-Home.

Performance Content Services

Performance Content is our process of creating and optimizing content in pursuit of business outcomes.

Content Strategy

Our content strategy permeates all client assets that require discoverability, including commerce marketplaces, local, apps, video, and voice. We drive partnership with all content-impacted stakeholders to ensure business alignment.

Conversion Optimization & User Experience

We employ a holistic view of user intent both pre- and post-click; understanding of campaign goals, strategy and structure; and dynamic experience creation. Our Conversion Optimization Team designs and develops experiences for on-site and proxy (hosted) solutions, including a custom-built landing page hosting and testing platform. As UX ties directly to conversions, we provide UX consultation, ensuring site flow meets consumer expectations, and that taxonomy is optimized to intent.

Search Engine Optimization (SEO)

With 10+ years of SEO experience, we’ve mastered the technical elements around ranking, content creation and on/off-page strategy to align to audience intent (via Intent-Based Planning). We also optimize Amazon store pages for Amazon search performance. We’re focused on collaboration with our clients, including business unit alignment and client education.

Performance Marketing Agency & Company in India to Boost Your ROI

To achieve unquestionably positive returns on your investment, all your organization needs is a performance marketing company in India. Look no further than Performance Marketing India. With our team of innovative experts specializing in performance-based marketing, we assure you tangible financial results from your campaigns. Whether it's pay-per-click, pay-per-impression, or pay-per-conversion, we uphold the industry's utmost performance standards. Rest assured, as the top-tier Performance Marketing Agency in India, we're here to drive your success.

Performance Marketing India is a Performance Marketing Company in India. Our mission revolves around harnessing the power of data-driven insights to deliver unparalleled results for our esteemed clients. With a relentless pursuit of excellence, we craft bespoke digital marketing solutions tailored precisely to your individual needs. Trust Performance Marketing India to be your performance partner in winning over the digital landscape and unlocking your true potential.

At Performance Marketing India, our Performance Marketing Services are designed to drive remarkable growth for your business. Being a Performance Marketing Agency in India, we offer data-driven strategies and expert insights, we offer a comprehensive suite of services to elevate your online presence and maximize your ROI.

Unlock the Potential Traffic with Premier Performance Marketing Agency India

As a leading Performance Marketing Company in India, we specialize in delivering outstanding results across diverse industries. Our expertise ensures maximum conversion rates and ROI for B2B companies, setting us apart as the go-to choice for businesses seeking unparalleled performance marketing solutions in India. We are committed to providing the best Performance Marketing services in India. The team of experienced Performance Marketing experts at Performance Marketing India is dedicated to maximizing conversion rate optimization.

Maximize the Business Channels & Outcomes with Performance Marketing Agency in India

As one of the leading performance marketing companies in India, we execute attractive strategies to boost customer acquisition, brand awareness, and revenue generation. We understand that performance marketing has many branches and demands profitable outcomes out of the campaigns and marketing strategies applied.

A performance marketing agency in India will have to come up with creative campaigns & strategies that include several advertising tactics, retargeting, email marketing, and SEM (search engine marketing). The outcome on the other hand can be in the form of a fresh lead, sales or any other understanding between the agency and the client regarding business generation.

Maximise your marketing performance with best Performance Marketing Services in India

The Performance Marketing India is India’s leading full service performance marketing agency. We’re the definitive experts in lead generation for ecommerce, healthcare and B2B companies, building data-driven performance marketing campaigns that deliver unbeatable ROI.

  • Our performance campaigns are built on insights, creative strategy & powerful automations, to deliver incredible results
  • We drive greater return on investment by building targeted campaigns appropriate to your custom audiences, and measuring, monitoring and enhancing activities
  • We track every interaction across all platforms, giving you unbeatable insight into your campaign’s performance
  • We collaborate flexibly and won’t tie you in – test the waters on an initial campaign and we can take it from there!

Sales Focused Performance Marketing

The Performance Marketing India is India’s leading performance marketing company for a reason. We zoom in on your objectives, execute laser-focused campaigns and deliver unbeatable ROI, thanks to our proven Brainy formula – creative content strategy + online buying insights x data & automation = unbeatable ROI!

We only take on campaigns that we’ve determined to be viable, meaning that if we agree to run a performance marketing campaign in India for you, we’ll provide predicted results up front and hold ourselves accountable to delivering them.

We’re cost-effective, flexible, and always available to help – our transparent reporting policies and careful tracking of every touch point mean that you’ll always know how your campaign is performing, and be able to predict the results in months to come.

We don’t tie you in, or tie you up in complicated red tape contracts. Many of our clients start off with short 3 month initial campaigns and then choose to stick around for longer, because they’ve seen such impressive ROI from our performance marketing services in India.

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ROI Driven Performance Marketing Agency In India

Grow your Business Exponentially with the Best Performance Marketing Services


Frequently Asked Questions

Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.

Performance marketing is essentially “results-based” marketing. Rather than paying for marketing services monthly or annually, you only pay when you get the results you’re looking for.

Ultimately, performance-based marketing helps drive business growth.

Performance marketing is a type of online advertising that can be measured and evaluated in real-time, and affiliates or partners are paid based on performance.

A performance marketing agency is a specialized agency that focuses on implementing a performance marketing strategy, which involves utilizing various pay-per-action digital marketing channels. These agencies possess the expertise to employ analytics tools to monitor and report on the outcomes of their campaigns. Some prominent performance marketing channels include native advertising, search engine marketing, social media marketing, affiliate marketing, display advertising, and Amazon advertising.

By incorporating a wide range of digital marketing strategies, such agencies aim to optimize conversion rates and achieve marketing goals. They play a crucial role in developing an effective online marketing strategy and enhancing overall digital marketing efforts. With their proficiency in targeting the right audience and employing data-driven techniques, performance marketing agencies are invaluable for businesses seeking to maximize their digital marketing success.

Performance marketing agencies focus on driving measurable and trackable results for businesses using various online marketing channels. Unlike traditional advertising agencies that may focus on brand awareness and creative campaigns, performance marketing agencies prioritize delivering a positive return on investment (ROI) for their clients. They work closely with businesses to establish clear and quantifiable goals, such as increased lead generation, higher sales, increased website traffic, or lower customer acquisition costs. These agencies heavily rely on data and analytics to optimize marketing campaigns across various performance marketing channels. They track and analyze key performance indicators (KPIs) to make data-backed decisions.

With the digital marketing industry growing by the year, performance marketing has huge potential to scale your business when you embrace its full functionality.

Here are the top three reasons why your business should invest in performance marketing:

  • Brand awareness: Through affiliates and agencies with their own established audiences, you can reach new audiences and increase traffic to your site.

  • Trackable performance: Performance marketing is measurable and transparent. In fact, brands can now see the entire click-to-consume path of each buyer, and identify where to invest more and in which partners, which channels and produce better results.

  • Lower risk: Since affiliates are paid only after a desired action takes place, the CPA (Cost Per Acquisition) is ofte lower and the ROI higher. This leaves more room in the budget for other performance marketing strategies to expand and be tested in order for you to grow and compete.

  1. Define Performance Goals: The advertiser determines the specific performance goals they want to achieve through the advertising campaign, such as increasing website traffic, generating leads, or making sales.
  2. Target Audience: The advertiser identifies the target audience they want to reach with the ad campaign, including demographic information, interests, and location.
  3. Choose Advertising Channels: The advertiser selects the digital advertising channels they want to use to reach their target audiences, such as search engines, social media, or websites.
  4. Create Ad Content: The advertiser creates the ad content, including text, images, or videos. The ad should be designed to effectively communicate the message and encourage users to take the desired action.
  5. Set Bid and Budget: The advertiser sets a bid for each desired action and a budget for the entire ad campaign. The bid is the amount the advertiser is willing to pay for each desired action, and the budget is the total amount of money the advertiser is willing to spend on the ad campaign.
  6. Launch Campaign: The advertiser launches the ad campaign and displays the ads to the target audience through the chosen advertising channels.
  7. Track Performance: The advertiser tracks the ad campaign's performance and analyzes the results to determine its effectiveness. This may include monitoring the number of clicks, conversions, and overall ROI.
  8. Optimize Campaign: Based on the results, the advertiser may adjust the ad campaign to improve performance, such as changing the ad content, targeting, or bid and budget.

Performance-based advertising is a method of digital advertising where the advertiser pays for specific actions taken by users, such as clicking on an ad, making a purchase, or signing up for a service. This differs from traditional advertising, such as display advertising, where the advertiser pays for ad impressions regardless of whether the user takes action. Marketers often use performance-based advertising to drive more measurable results and optimize their advertising spend.

ROIs are at the heart of performance marketing, as every action can be tracked and measured against key performance indicators (KPIs). Whether it be the number of clicks, page views or sales, these key metrics are crucial to measuring and enhancing performance.

Below we’ve highlighted some of the most commonly used metrics and KPIs so that you can have a better understanding of performance marketing pricing.

Pay Per Sale (PPS) or Cost Per Acquisition (CPA)

This is the amount a retailer or merchant pays when consumers complete a desired action, such as a sale, a click or a form completion.

In ecommerce, this is the most common payment model for merchants to set up.

Pay Per Lead (PPL).

A “lead” is typically a completed form registration or signup involving customer information — such as a customer’s name, email address or phone number — so that the merchant can follow up with the customer and drive sales.

Pay Per Click (PPC).

This is the price a retailer pays an affiliate for any ad clicks they refer to a desired landing page.

Pay Per X (PPX).

In this payment model, the “X” can represent whatever the merchant defines as the desired action outside of a lead, click or sale. Downloads, upsells within apps and rewards program sign-ups are just a few examples of these.

Lifetime Value (LTV).

This metric measures the predicted “lifetime value” of a customer throughout their relationship with the retailer. Using predictive analytics, the LTV estimates how much a customer will spend based on their activity and actions with the brand.

There are multiple ways an agency that deals in performance marketing in India can help you. One of them is by boosting brand awareness. It helps you reach wider and newer audiences while sending traffic to your website and social media pages with customised strategies.

Yes, what makes performance marketing more profitable than other marketing methods is its trackable nature. Your performance marketing agency will let you know the purchase journey of each buyer. It also lets you ascertain which strategies work better for you and where to invest more.

The best performance marketing agencies in India create ads and collaborate with influencers on channels like search engines, social media, videos, blog posts and connected TV advertising. Your agency will pay the ad platform on the basis of the performance. It is decided by some key metrics which are, the number of clicks, shares, sales, and impressions.

It is simply the need of the hour. With the best performance marketing company by your side, you can leverage its benefits over any traditional marketing channel. It can measure the efficacy of your advertising efforts and show you real-time results. This helps you make informed decisions in relation to the growth of your business. There is no way you should ignore performance marketing for your online business.

Performance marketing can be a worthwhile strategy, but its suitability depends on individual circumstances. If you already have a strong digital presence and anticipate running ad campaigns in the future, it is definitely worth considering. To get started, establish a clear marketing goal, identify your target audience, and launch your campaign accordingly. Tracking your metrics closely is crucial, as continually testing different campaign elements and remaining vigilant against potential issues like click fraud.

While performance-based marketing offers its advantages, it is important not to lose sight of your long-term objectives. While focusing on short-term wins, it is easy to overlook the bigger picture. When engaging in performance marketing campaigns, it is recommended to work with performance agencies that offer a range of marketing services, including conversion rate optimization, to optimize your campaign’s effectiveness.

  • Industry experience: An agency that can deliver for consumers or eCommerce is different from an agency that can deliver for Pharma. Pharma ads have rules, regulations, and strategies of their own that are separate from eCommerce.
  • Performance creative capabilities: Today’s ad performance is more dependent on the creative itself. This is more so than the breakdown of the ads and media buying. The right agency needs to be able to produce performance-driven creative for both ads and landing pages.
  • Analytics and attribution: If you run a digital ad perform, you probably know that attribution is a huge pain even in today’s world; with all the technology we have, attribution is still a challenge for most marketers. Choose the agency that has the experience and expertise to deliver on campaign and creative attribution and ideally provide you with a dashboard to monitor your ad performance.

It’s all about the people: One expert can make all the difference in a performance campaign. Agencies often talk the big talk and show their salespeople early on, but what matters are the experts that will be driving the account day to day. Make sure you meet and vet them properly.

Partnerships with performance marketing agencies can improve your ability to execute and implement a foolproof strategy. Gone are the days when companies spent money on ineffective and unmeasurable ads, and creative. With performance-based marketing, advertising dollars are executed and delivered to create the ultimate return on investment.

While performance marketing becomes very important for urgent and short-term campaigns, it can also be leveraged for long-term campaigns. It depends on your business and your business goals. Performance marketing is the right approach if you want more conversions in a short duration.

A performance marketing agency in India always takes a Data-Driven Approach to formulate strategies that help in achieving goals in the given period of time. Based on the final goal of the project, data is analysed, campaigns are run, and results are delivered. The process of creating strategies, ideation and crisis management are also an integral part of a performance marketing agency’s work.

Are you doing great business on digital? Are you receiving 1000s of inquiries every single day? No? Then you need to hire a Performance Marketing Agency

Average Performance Marketing Cost in India. In general, the average Performance Marketing cost hovers between 3 Lakh and 70 lakh annually.

A performance marketing agency specialises in marketing campaigns tied to specific results. They assign measurable metrics to measure the success of their campaigns and make data-based decisions.

A performance marketing agency is native to the digital world and know how to leverage technology. They bring fresh ideas and add new perspectives to deliver better results.

As a performance marketing agency in India, Performance Marketing India understands your business and your target market deeply before planning a campaign. A thorough understanding helps us invest your campaign budget suitably.

The benefits of working with Performance Marketing India are:

  • Save time
  • Save money
  • Deliver results
  • Increase revenue
  • Prevent headache

Performance marketing for ecommerce is a data-driven approach that aims to achieve measurable results and maximise return on investment (ROI) by utilising various digital marketing channels. It focuses on paying for specific actions, such as sales, clicks, or leads, rather than for general advertising space.

Collaborating with a performance marketing agency offers ecommerce businesses access to specialised expertise, advanced tools, and in-depth knowledge of the digital landscape. These agencies can optimise campaigns, identify growth opportunities, and deliver higher ROI through data-driven strategies.

Here is the list that shows the benefits achievable through the Performance Marketing Services in India:

  • Achieve specific goals
  • ROI-Focused ad spends
  • Lower risks
  • Experts suggestions
  • Skip the unnecessary ad spends

Well, affiliate marketing is a part of performance marketing. The strategy is to boost product sales by promoting the company and the products in an affiliate network.

This list isn't solely based on our criteria; it's built on the key factors distinguishing a top-notch performance marketing agency.

  • Proven Track Record: Performance is all about results. Look for a data-driven agency with a demonstrated history of delivering results for clients. If they can showcase their achievements to other clients, it strongly indicates that they can do the same for you.
  • Specialization: Assess the size of the team and the expertise they bring. In performance marketing, specialists are crucial because they possess the insights needed to determine the most effective strategies for your company.
  • Channel Expertise: Seek an agency with a track record of success across various channels. This versatility ensures they can effectively distribute your content across multiple platforms, maximizing your reach and impact.
  • Client Portfolio: Explore their past clients and industries they've served. Understanding their previous experience can help gauge whether they'll grasp your company's unique needs and recommend a tailored strategy.

In today's competitive landscape, where numerous companies offer similar products and services, performance marketing remains a powerful digital strategy to boost visibility and ensure a strong return on your marketing investment. At The Performance Marketing India, we excel in driving impactful results, channeling traffic, and seamlessly converting it into valuable sales or leads. Our expertise in this domain positions us as your ideal partner in achieving digital marketing success.

Performance marketing agencies are valuable for businesses. Here are some ways they can help:

  • Maximize the impact of marketing efforts by identifying ideal customer profiles and tailoring campaigns accordingly
  • Ensure marketing dollars are spent efficiently 
  • Conduct A/B tests to identify the most effective ad creatives, messaging content, and landing page variations
  • Provide regular reports that give insights into campaign performance
  • Tailor their services to businesses’ needs and budgets, giving a scalable solution whether you’re a startup or a large corporation
  • Optimize campaigns continuously to remain adaptable to market and consumer changes

Working alongside an agency is the best way to see quick, reliable results and generate profits. There is more to performance marketing than running a few simple ads – in order for a campaign to be effective you need a strategic, data-led approach, quality content, advertising specialists and reporting. Without these elements, you’re unlikely to see results or ROI.

The cost of paid performance marketing depends mostly on how many ads you wish to run and how frequently. It will also depend on the agency you choose, but you can rest assured that at The Performance Marketing India we’re committed to keeping your costs manageable and your success rates high. It’s important to remember that however much you spend on a performance marketing campaign, you should be seeing at least twice that spend back in profits. We’re proud to provide our clients with an average of 5x ROI.

One of its kind performance marketing agency in India who work closely with clients on optimizing their entire user journey from reach-to-lead generation-to-lead nurturing-to-customer acquisition-to-retention. Lot of agencies think performance marketing is just running ads and optimising performance on campaign level. But Performance Marketing India undertakes end-to-end funnel optimisation to get you higher conversion at same media-spends.

Every business is unique and is at a different stage in their life cycle, which means that each of them will have different marketing objectives and different KPIs. Here are some that you should consider.

1. Unique Monthly Visitors: finding out how many people visited your website is vital for almost all businesses that do at least some part of their business digitally. you can get more specific data by drilling own to find traffic sources and which pages within your website have seen the most visits

2. Cost Per Lead: The number of leads generated by each ad campaign divided by the cost of each campaign can get you this number and it is vital to measure this to understand the effectiveness of lead generation campaigns.

3. Cost Per Acquisition: If the customers you acquired are attributable to your campaigns, you can measure your total digital marketing spend by the total acquired customers.

4. Branded Search Lift: As more people search for your brand over time, it is useful to measure the general trend of this metric. The effectiveness of your branding and marketing campaigns can lead to increases in this KPI (though this may be a lagging metric).

5. Average Position On Search: The positioning of your website in search results can make a significant difference on how much traffic your website receives. This metric measures your search result page ranking for your targeted keywords. Google Analytics can calculate this number for organic search. The higher your ranking, the more clicks, revenue, and ROI to your website, which translate into higher revenue and ROI.

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